If you're an avid Inside AdSense reader, you know that we frequently
post about the latest developments in AdSense and new features you can
take advantage of. However, we've heard from some publishers that they
want to know more about what's happening in AdWords, and what we're
doing to bring more relevant, targeted ads to AdSense sites like yours.
With that, we'd like to take a moment to give you insight into a few
recent AdWords developments, and what they mean for you as an AdSense
publisher. One of the main changes is the ability for advertisers to be
more specific with their ad targeting through a combination of
contextual targeting and placement targeting. As you may know,
contextually targeted ads will appear on your pages if an advertiser's
keywords match your content, while placement-targeted ads will appear
if an advertiser has specifically selected your ad placement or site.
Now, advertisers can target your site or placements, but can also
specify keywords for them so that their ads only appear in the most
relevant pages. These ads will still need to compete with the available
inventory of ads for a particular placement, and so only the
highest-paying, most relevant ads will appear on your pages. At the
same time, you'll still be able to use your Competitive Ad Filter to
prevent ads from specific URLs from appearing.What does this mean for
you, as an AdSense publisher? Your users may see more relevant ads on
your pages, and advertisers who become more confident that their ads
are reaching the right audience may increase their ad spend -- both of
these can result in higher monetization for you. In addition, while
advertisers previously could only change their bids for all ads running
across multiple sites, they can now adjust their bids for individual
sites. This means that advertisers can spend more of their budgets on
the specific AdSense sites which perform well and generate high-quality
leads for the advertiser.With these recent improvements, we're looking
forward to expanding the number of advertisers who use the AdSense
content network and increasing the relevance of their ads on your
sites. Not only will this increase your earnings potential through the
AdSense program, but it will also strengthen the ads ecosystem that
benefits publishers, advertisers, and users.Posted by Arlene Lee -
AdSense Publisher Support
A good start to optimizing your site for Google search
In addition to participating in the AdSense network, you may also be
interested in having your site ranked in organic Google search. In this
post, I'll highlight some important points for search optimization.
While there's no a magic formula to make your site show up first on a
search results page, there are some good practices when it comes to
links, design, content, and the structure of your site.First of all, as
a reminder, Google organic search and AdSense are independent of each
other. Displaying AdSense ads on a site won't change the ranking of the
site in Google search in any way. So it follows that sites containing
AdSense ads don't receive special treatment in Google search. Ranking
in Google search is based on many different algorithms, and
optimization for search is a long, continuous process. For these
reasons, and because the techniques might violate our guidelines, we
recommend avoiding any techniques that claim to optimize your ranking
very quickly or radically. If you have concerns or questions, you can
consult other webmasters on a number of forums, including Google's
official forum for webmaster-related issues.We encourage you to monitor
the quality of your site's backlinks -- links from any site directing
to your site. To increase your site's popularity, check if other sites
that discuss similar topics or have a similar reader base are aware
your site exists.Outgoing links are also important and should comply
with our guidelines. When you create a link to another site, we
recommend first asking yourself: "Is this link going to be useful for
my visitors?" or "Is this link likely to be clicked by my visitors?".
Don't participate in link schemes or buy/sell links that pass PageRank,
as it is against our guidelines and may hurt your site's performance in
our search results.Here are some tips for structuring your site:
- Your pages should have a clear hierarchy and relevant internal links.
We also recommend creating a Sitemap and using Google's Webmaster
Tools. These tools are useful, user-friendly and will provide
information such as where your backlinks come from or which queries
visitors used to reach your site.
example, avoid a title like "Homepage" or "Welcome to my site".
- For images, use ALT attributes to describe appropriately what the
image is about. We've recently created a quick and useful YouTube video
to further explain this topic:Also, adding original and compelling
content on a regular basis may help Google crawl your pages regularly.
It can have the added benefit of attracting links to your pages too.
Finally, design your site with your users in mind, and be patient and
consistent in your efforts. To attract quality backlinks and develop
your optimization strategy, it's important to keep a clear structure
for your pages and regularly add organic content.Posted by Ambroise
Fensterbank - Search Quality Evaluator
